RefectoCil

Color around the world: RefectoCil is a brand that has become a term that every beauty professional knows. This name has even become synonymous with eyebrow and eyelash shaping. RefectoCil is the global market leader in eyebrow and eyelash tinting, represented in more than 70 countries. But few people know where this brand came from and who is behind it: RefectoCil is a success story created in Austria - full of curiosity and the courage to change.

Behind the global success of RefectoCil is a company from a country in the heart of Europe and the restless CEO Rainer Deisenhammer, CEO of parent company GW Cosmetics. Less than 20 years ago, he took over the leadership of a family business steeped in tradition, producing innovative products and helping the RefectoCil brand become a global success. With his motto "Just do it!", Rainer Deisenhamer has taken over a great legacy, the foundations of which were laid in the 1940s: when the Viennese hairdresser Josef Gschwentner experimented with hair colors because he was dissatisfied with the existing range. In doing so, he invented the first professional eyebrow and eyelash tinting products. A pioneering achievement and the basis for the creation of RefectoCil. The eyebrow tinting products quickly became very successful and internationally known, which led to the expansion of the distribution network and product range.